Steven DeJohn

Founder & Principle

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Hi, I'm Steve Dejohn


Steven’s mission is to empower advisors to achieve extraordinary success by sharing the proven strategies that have shaped his career. With over 20 years of consistent performance, including $15 million in annuity premium sales annually—totaling over $300 million—Steven understands what it takes to grow a thriving practice.


Before founding AIUSA, Steven partnered with industry leader Mike Dressander, former President of Dressander and Associates, in 2004. Together, they’ve dedicated their expertise to recruiting, mentoring, and transforming the careers of thousands of advisors. By delivering innovative marketing, lead generation, and appointment-setting strategies, Steven has built a legacy rooted in helping advisors achieve sustainable growth and lasting success. At AIUSA, his focus remains on supporting advisors every step of the way, equipping them with the tools and knowledge to elevate their businesses to new heights.

Why AIUSA?


At AIUSA, we are committed to being the most reliable partner annuity advisors can trust to drive growth, shape success, and unlock new opportunities. We provide a comprehensive platform that combines industry expertise, cutting-edge technology, and personalized support to help advisors thrive. Our tools and resources are designed to build confidence, streamline business operations, and elevate client outcomes, allowing advisors to confidently expand their business and protect their clients' financial futures.


We empower annuity professionals with the ability to break through limitations, offering opportunities for both personal and professional growth. By fostering a community of success-driven individuals, we help advisors not only achieve their goals but exceed them, all while upholding the highest standards of reliability and integrity.


“Where reliable partnership meets the opportunities that shape success.” With AIUSA, the future of your business is limitless.


Discover how we help advisors achieve their goals. 

Below, you'll find a variety of resources to explore, including downloadable PDFs packed with valuable insights and strategies. But the best way to truly understand what we offer is by booking a personalized strategy session.  Download the resources that interest you and book your strategy session today—we’re excited to partner with you!

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Ready to ignite your business growth?

We provide the tools, resources, and support you need to unlock your full potential and achieve sustainable growth. Whether you're looking to expand your client base, streamline your operations, or strengthen your expertise, our tailored solutions are designed to help you succeed. Let us guide you on your journey to new opportunities and greater success.

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